Learning about the future of marketing offers from Santander

I opened a checking account with Santander about a year ago for two reasons: 1) they were paying me $20 a month to do so, and 2) I wanted to compare their account experience (opening, usage, mobile/web, etc.) to Capital One's. 

Unsurprisingly, they killed their Extra20 product and the benefits will be changing in ~2 months. Bank strategists and marketers have a few lessons to learn from this ill-fated product.

Read more about it here, on Medium.